I was the lead designer for an easy-to-use multi-lingual e-commerce website for a luxury bath manufacturer
This involved wireframing and prototyping to ensure the site worked well across multiple languages, allowing them to successfully sell their products online for the first time.
Skills: Wireframes, Design, User Experience
THE PROJECT
Until now the client had sold exclusively through partner showrooms and any online sales journey had to match that curated in-store experience. It needed to work in 5 languages across five core global regions.
It also had to broaden their customer base to include a B2C audience without alienating their existing B2B clients, such as architects and interior designers.
The site used Umbraco Commerce to deliver a streamlined and smooth e-commerce user journey that didn’t feel bolted-on. Customers can select from a range of options online, just as they would in-showroom.
Extensive wireframes for the site were created and tested with multiple languages to ensure flexibility.
Customers could preview 200+ bath colour finishes using an easy-to-use interactive tool before purchasing.
Visually the site leaned heavily into their professionally photography , paired with sans-serif typefaces and a minimal colour palette to keep the focus on this imagery.
The results
180,000+ sessions
With 66.82% new sessions
17,000 DOWNLOADS
Of the most recent brochures, with a conversion rate of 4%
17,000 users
For the improved Showroom Locator tool
