I worked on a wide range of website content, marketing campaigns and social media assets for a nationwide convenience store chain
Working with 1400 store-owners at over 4000 stores nationwide, they wanted to consolidate their online presence and improve their digital marketing strategy.
Skills: Social Media, Content Marketing
THE PROJECT
Collaborating with the client’s marketing team, we created hundreds of social media assets, both seasonal and campaign-based.
These highlighted the range of product offers available as well as encouraging direct engagement and comments from their followers. These were a mix of graphics, animation work as well as in-store filming.
Promotional campaigns such as competitions and seasonal marketing were supported by flexible email templates, recipes, landing pages and competitions.
Combined with a comprehensive engagement plan this helped pushed their marketing strategy to the next level.
The results
93% increase
In website traffic year-on-year